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stillingsbetegnelse: SaaS Product Marketing Director

jobbeskrivelse:

Fancy a unique opportunity to play a highly visible role as a Product Marketing Director in an exciting, industry-leading and fast-growing technology company? You got it!

As a dynamic Product Marketing leader, you will take part of shaping the master product roadmap, and play a pivotal role by developing and executing strong go-to-market strategies for new groundbreaking products and features enabling organizations to optimize and realize their digital presence.

You will join the Product Marketing team in R&D based in Copenhagen, but work with key stakeholders around the entire globe. You will lead a team of three Product Marketing Managers, and report to the Vice President of Product Management.

The purpose of this role is to create, manage and implement a product marketing strategy for Siteimprove; bridge customer insights with a competitive and highly differentiating product proposition across all moments of the lifecycle.

Responsibilities

• Be an ambassador and spokesperson for the product internally and to some extent externally

• Prepare business case evaluations and recommendations Comission research that delivers clear user insights

• Analyze the competitive environment and propose ways to differentiate our products

• Together with Product Management, manage the product lifecycle from launch until phase-out and find the right tactics to extract maximum value out of each product

• Work across and cooperate with product development, marketing, sales, key influencers and a variety of cross-functional teams

• Understand Siteimprove's products and services working with subject matter experts across the company

• Drive definition of the product messaging framework with a differentiated value propositions, appropriate segmentation and input to pricing models

• Identify target groups, prioritize the most impactful ones based on potential

• Define and develop overall key assets (targeted value propositions & use cases) to be used across countries. Supply input for product-related marketing material to the Content Team. This includes key messages to website and other media, case studies or product presentations to drive adoption and grow revenue

• Define relevant pricing & product bundling strategy for the target groups

• Prioritize and oversee campaigns and segments that have the biggest potential market impact, track their effectiveness, and proactively course-correct based on data and results if necessary.

• Monitor product launch and early product reviews

• Channel customer insights and feedback back to development teams

What We Require of You

• Master's degree in Business Administration, Communications, Marketing or related field, or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities

• You have at least 5 years’ experience working in product management or marketing, preferably in B2B / Software-as-a-Service (SaaS) technology companies with progressive growth or equivalent

• Experience working with mid- and senior-level executives

• Ability to attract talent, inspire the organization, and develop the next generation of Product Marketing Managers

• Ability to build trusting, meaningful relationships with peers, stakeholders, and partners

• You embrace and drive change as this is one of our key values. You can see them all here: https://careers.siteimprove.com/culture/values-mission/

• Outstanding written and verbal communication skills, as well as excellent interpersonal, and team skills. You master modern storytelling by building narratives, targeted to customers and/or partners, to create an emotional connection that drives demand and brand reputation

• You have a deep understanding of market and audience segmentation

• Strong Digital Marketing skills, including SEO, PPC, Analytics etc.

What We'll Love About You

That you’re a self-driven, creative, inquisitive individual possessing lots of drive with a can-do attitude. Aiming to join a team of skilled colleagues, whom you can inspire, and who can inspire you towards delivering world class world class product. Additional knowledge and experience with web accessibility would definitely serve as a plus.

What You'll Love About Us

Siteimprove is a Danish founded multinational company with over 450 employees worldwide. In addition to our headquarters in the heart of Copenhagen, we have offices in Minneapolis, London, Berlin, Vienna, Amsterdam, Oslo, Sydney and Toronto, and our customers are spread across North America, Europe, Japan and Australia.

Siteimprove transforms the way organizations manage and deliver their digital presence. With the Siteimprove Intelligence Platform, you gain complete visibility and deep insights, empowering you and your team to measure what matters, drive accountability, and act with certainty.

We also offer amazing perks!

• Great and Inspiring Company Culture. We are passionate, innovative and people-centric. We’re consistently named as a great place to work across the globe.

• Amazing Kitchen Staff. Our celebrity head chef and his kitchen staff cook delicious lunch for us every day. There’s always cake on Fridays and on special occasions and celebrations (which, luckily, is quite often). Naturally, we offer free coffee, free sodas and free fruit ad libitum, plus there’s opportunity to buy food to take home at extremely reasonable prices.

• Outstanding Office Location. We are located in the heart of Copenhagen in a beautiful building sometimes referred to as “the Palace” by our employees.

• Own Friday Bar. On the top floor, we have our very own Friday Bar with quality beverages. In the summer, we may take the party to our cozy courtyard for barbecuing in the sun.

• Coding Club, Events, and Workshops. The Coding Club meets weekly (pizza and beverages on the house), and we regularly throw meetups, social events and workshops.

• Corporate Social Responsibility. We do various activities to be a good corporate citizen, and we are very proud to be a socially responsible company, internally and externally. Learn more about our CSR efforts here: https://siteimprove.com/en-us/company/csr/

Click on the ‘Apply Now’ button to submit your application. If you have any questions regarding the job or need a reasonable accommodation to apply, feel free to contact our Senior Talent Acquisition Specialist Jacob Bjerrehuus at jbj (at) siteimprove.com or +45 31 61 67 42.

Siteimprove is a global corporation and has developed data practices designed to assure your personally-identifiable information is appropriately protected. Please note that personal information may be transferred, accessed and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at Siteimprove.com/privacy

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C1221

abstractJV_contact_0: Please apply using one of the specified channels

positionTypeCode: directhire

contractTypeCodes_0: fulltime

Arbejdsgiver Navn: SITEIMPROVE A/S

source: DK-STAR