Arbejde GLOBAL MARKETING MANAGER, KIDS’ ENGAGEMENT TEAM unspecified LEGO SYSTEM A/S - jobtilbud
reference: 4976928
documentId: 4976928
connectionPointId: 7
lastModificationDate: 1555504225563
stillingsbetegnelse: GLOBAL MARKETING MANAGER, KIDS’ ENGAGEMENT TEAM
jobbeskrivelse:
Bring your marketing expertise to growing kid’s engagement with interactive LEGO experiences. Do you love to improve experiences and build consumer life times? Do you love LEGO? So do we!
The Kids Engagement team is responsible for creating and marketing LEGO experiences that are inspirational, personal and social experiences for kids from toddlers to tweens, deepening consumer engagement and improving LEGO consumer life time value.
Core Responsibilities
• Set the Global Marketing direction for our cross-audience experiences
• Highlight growth opportunities through Paid, Owned, Earned or Campaign Integrations
• Develop Global Marketing campaigns, comms strategies and toolboxes for regional markets
• Drive product registration with our Global and Regional Marketing stakeholders
• Create clear brand positioning for LEGO ID that can be adopted across experiences
• Integrate the marketing agenda into development plans and development roadmaps
• Bring data, insights and an audience first mindset to best practice and knowledge building
• Have global oversight of learnings and best practice to continuously improve ROI
Play your part in our team succeeding
As Global Marketing Manager you will drive the marketing agenda and direction for our Kids Engagement. You will drive user growth through Global Marketing Campaigns and Integrations, take ownership of the creative asset toolbox and branding, and ensure the integration of LEGO experiences through strategic partnerships with your internal stakeholders.
On a daily basis, you will put results and data at the heart of your decision making, becoming an audience expert. Sharing your knowledge of your audiences, experiences and user journey will guide the strategic marketing approach and support the next phase of growth.
Do you have what it takes?
• You be could be Digital Marketing Manager, Brand Manager, Acquisition or CRM Manager
• Strong experience in a digital marketing role ideally within the children’s product market
• Experience launching and activating new digital marketing touchpoints to drive value
• Strong analytical skills with a focus on data querying and interpretation skills
• The ability to influence stakeholders through data findings
• Fantastic stakeholder management with strong listening and collaborating skillsets
• International mindset comfortable balancing global/regional/local stakeholders maps
• Demonstrated change mindset with a positive attitude to making new things happen
• Danish is an advantage but not essential. Please send your application in English.
Bringing It to Life
‘A fantastic opportunity to be at the cutting edge of agile digital experience development within one of the most loved kids brands in the world. This role ensures that the experiences we create reach as many kids as possible, inspiring them to build and create in ways they never even imagined!’
Join the Global LEGO Family
The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.
numberOfPosts: 1
jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C1221
abstractJV_contact_0: Please apply using one of the specified channels
positionTypeCode: directhire
contractTypeCodes_0: fulltime
Arbejdsgiver Navn: LEGO SYSTEM A/S
source: DK-STAR
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