id: NDg2NDg4MyA3

reference: 4864883

documentId: 4864883

connectionPointId: 7

lastModificationDate: 1534332485773

stillingsbetegnelse: Brooklyn Brand Ambassador

jobbeskrivelse:

Brooklyn Brewery Brand Ambassador, Carlsberg Denmark

As our new Brooklyn Brewery Brand Ambassador you are responsible for representing Brooklyn Brewery and her interests in Denmark Your primary duties will be to execute Brooklyn Brewery's marketing program and support and excite Carlsberg Denmark sales force in order to raise the brand profile.

 

About the Role

After training at Brooklyn Brewery, New York, the Brand Ambassador will be called upon to forge relationships & create programming to help position Brooklyn Brewery as the premier American craft beer in Denmark. The right candidate will already be a member of the artisanal food and drink scene with existing relationships that can help position the Brooklyn Brewery brand. The job requires an outgoing personality that relishes customer interaction and has a high appreciation for beer and the Brooklyn brand. Brand appreciation extends beyond Brooklyn beers to the leading culture coming out of the borough of Brooklyn that is internationally recognized for its unique character and influence. An affinity for good food, music, art and pop culture is a must. Experience in event marketing is a plus and a selfstarter mindset is needed.

The Brand Ambassador position  will be located in Carlsberg Denmark in Copenhagen and will include trips within Denmark, various destinations in Europe and New York. The position reports directly into the Marketing Director for Specialty Beer and Cider in Carlsberg Denmark and indirectly to Field Marketing Director, Brooklyn Brewery. As you will work in both Danish and International environment we expect you to manage both Danish and English.

 

Major Areas of Responsibility

• Event planning and co-ordination:
  • Assisting the delivery of key events under Brooklyn Brewery  
  • Managing the delivery of brand assets to agreed events
  • Representing the brand at festivals
  • Working with existing partners and establishing new partnerships where appropriate
  • Creating new events and programming under the guidance of Brooklyn Brewery & Carlsberg Brand team

     

• Sales and Trade Marketing:
  • Copenhagen based with responsibility of the entire kingdom of Denmark with focus on the big cities
  • Using the Brooklyn Brewery brand as spearhead into new accounts within key on trade channels
  • Presenting brand values and building relationships with key accounts as directed by Sales Managers
  • Ensuring brand presentation within accounts maximizes exposure in line with brand guidelines
  • Inspire and Educate Carlsberg Sales org. in the Brooklyn Brewery brand and beers
  • Support Carlsberg Sales Force in all things related to the Brooklyn Brewery brand
  • Delivering trade level marketing activities (beer dinners, beer release parties and tastings)
  • Managing POS distribution against a budget

     

• Communications:
  • Managing brand communications to trade
  • Manage potential Danish social media accounts such as Twitter, Facebook and Instagram
  • Support Community Management of Brooklyn Brewery social media accounts
  • PR for special and seasonally released beers
  • Promotion and PR for events

 

Key Contacts, Internal and External

• Marketing Director, Specialty Beer & Cider, Carlsberg Denmark
• Brand Manager, Brooklyn Brewery, Carlsberg Denmark
• Field Marketing Director Europe & Brand Marketing Director Europe, Brooklyn Brewery
• Carlsberg Denmark Sales team
• Key Customers
• External Agencies (design, event and PR)
• Event Managers, Journalists, Contacts within Sponsored Events etc.

 

Interested?

Send your application and CV to us online by 8 September. If you have questions about the position, feel free to contact Marketing Director Jonas Bjarkow, jtb (at) carlsberg.dk or 41791095. Or Brooklyn Brewery Brand Manager Charlotte Damgaard, charlotte.damgaard (at) carlsberg.dk or 41790221.

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

abstractJV_contact_0:
Send ansøgning på en af de angivne kommunikationskanaler

positionTypeCode: directhire

contractTypeCodes_0: fulltime

Arbejdsgiver Navn: CARLSBERG BREWERIES A/S

source: DK-STAR