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reference: 4891908

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stillingsbetegnelse: Digital Marketing Specialist

jobbeskrivelse:

(Location: Copenhagen, Gråsten or Hasselager (DK), or Vantaa or Vaasa (FI))

Job Description

Are you a digital native? And can you support and execute digital marketing campaigns across channels in collaboration with colleagues? Then you could be our new Digital Marketing Specialist in the Danfoss Drives segment. We are a world leader in developing the AC drives technologies of today and tomorrow. You will be part of an enthusiastic and strong Marketing Content & Concepts team located across multiple locations. The job is located in either Copenhagen, Gråsten, or Hasselager (moving to Silkeborg in Q2 2019) in Denmark, or Vantaa or Vaasa in Finland and requires up to 20 travelling days per year.

Click the following link to learn more about Danfoss Drives


Development and implementation of digital marketing campaigns and best practices
You will be the central player in the Global Marketing Concepts & Content team when planning digital marketing communication activities, and you will need to build strong relations with internal stakeholders to ensure that our strategies are operationalized. It will be your responsibility to drive traffic and lead acquisition and nurturing.


Your areas of responsibilities will include:

• Drive small and large-scale digital campaigns and connect the various content elements across touchpoints
• Plan and implement content journeys for various marketing automation campaigns, including e-mail journeys
• Plan and monitor campaigns based on insights, and interpret and quickly optimize campaigns accordingly
• Drive our social media strategy and further grow the global Danfoss Drives social media channels together with our copywriters and other team members
• Work hands-on with social media marketing, online advertising and remarketing
• Provide input to and participate in agency briefings
• Build competences among and inspire marketing colleagues to work more with new digital tools and processes, including marketing automation
• Participate in digital marketing projects together with colleagues from across the Danfoss group

Excellent networking skills and solid digital/performance marketing experience
You hold a relevant degree in marketing, but more importantly, you have solid digital marketing experience, talent and drive. You are experienced and passionate about marketing automation and social media marketing, and how insights can be leveraged to optimize these efforts and ultimately drive business. Preferably, you have experience with marketing automation platforms. Moreover, you have a good general understanding of the digital marketing ecosystem. We also expect that you would be interested in gaining insights into customer needs and interests related to our business areas, and how Danfoss Drives can create excellent customer experiences by means of digital marketing tools. On a more personal note, you are a strong team player with excellent networking skills, who easily communicates in English – both verbally and in writing. Last, but not least, you have a keen eye for detail as well as an analytical and structured approach to your work.
 

For further information about the position, please contact Branding & Market Communication Director, Gina Dyrvig Mentz on +45 3054 3119.

Please apply for this position no later than 21 October, 2018.

 

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C2431

abstractJV_contact_0: Please apply using one of the specified channels

positionTypeCode: directhire

contractTypeCodes_0: fulltime

Arbejdsgiver Navn: Danfoss A/S

source: DK-STAR