stillingsbetegnelse: Senior Digital Analyst

jobbeskrivelse:
If you have a head for data and analytics but a heart for marketing and driving business results then this could be the job for you! Join the Strategy & Insights team at Vertic and make this new role your own. A passion for digital, strong experience in web analytics and an independent mind-set are pre-requisites. Your critical blend of statistical, technical and business skills will take data from an array of sources and manipulate it into useable insight for our clients. With supporting team members, you will look for opportunities to impress our clients by using their data to tell them things they don’t know about their business and making recommendations on how to react to the insight to improve the business’s bottom line. You will be expected to independently, and guiding others, work with statistical analysis, data manipulation and mining, web analytics, ROI modelling, attribution and predictive analysis. The data will often come in a messy form with the outputs not well defined or understood so the successful candidate must be flexible and able to manage ambiguity. Data must not only be useful, it should also be beautifully presented in an exciting and stimulating way, so visualisation and presentation skills are essential (do you Tableau?). Your role as a Vertic Hero will consist of many exciting responsibilities, but these are the main ones: Primary responsibilities and objectives: •Help define and deliver the strategic analytics proposition at Vertic •Provide consultancy on analytical solutions and best practice to our clients in Europe, US and APAC •Complete analytical and reporting tasks for the client teams and the wider company. •Create reusable models and tools that can be applied across business and sector. •Build KPI frameworks for digital marketing initiatives. •Work with the technical teams to produce automated reporting and dashboard solutions. •Identify client opportunities together with the digital strategists and creative teams. •Provide strategic and actionable insights for pitches, campaigns and audits. •Proactively stay up-to-date with the latest industry trends and best-practices. Background and experience •5-7 years in an analytics role, ideally within a top agency •Preferably you hold a Master’s degree in a related field, ideally in a numerate subject. •You have an analytical and structured approach to your tasks, with excellent project management skills. •Good understanding of Comm's & Content strategy, SEO, PPC, Social Media and Web Development. •Strong verbal and written communication skills in both business and technical areas. •Demonstrated data analysis experience in a Marketing or eCommerce related field. •Vast experience with setup and custom reporting in Adobe Sitecatalyst and Google Analytics. •Experience with web analytics tools (Omniture SiteCatalyst & Discover a plus) and/or data mining/statistics software (SAS a plus) •Experience with predictive modelling, and ideally practical experience in areas like attribution and ROI modelling. •Experience in measurement of cross-channel marketing and media mix for large client accounts •Significant experience in web analytics and at least two of: social media analytics, digital media analytics, predictive analytics, database development •Deep knowledge of third party analytics products/platforms •Experience with campaign tracking and tagging. •Advanced Excel and Powerpoint skills. Experience with other graphical programs (e.g. Tableau) is considered a plus. •Some experience in one or more of the major MVT tools a bonus (Adobe Test and Target, Maxymiser, Optimisely etc.) If this job matches you, please send your application to work (at) vertic.com or apply below. Please apply in English. We're looking forward to hearing from you!

Arbejdsgiver Navn: VERTIC A/S

Arbejdsgiver telefonnummer: 70209085

Job kort beskrivelse: Systemanalytikerarbejde

land: Danmark

region: Hovedstaden

Kontrakt varighed: Fast

Kontrakttype: Fuldtid

krævede uddannelse: Ikke angivet

Kilde til jobtilbud: AMS, Offentlige arbejdsformidlinger, Danmark